Technology Vision Pillars
These videos were developed as part of a campaign for CableLabs’ Technology Vision, which is structured around three key pillars. Each pillar was showcased in its own video, highlighting its significance to the broader vision. I managed this project end-to-end, overseeing every stage—reviewing & refining scripts, approving storyboards, and providing final approvals after multiple rounds of edits. This work was carried out in collaboration with a team of contractors under my leadership. Additionally, I curated and approved social media cuts and highlight clips, ensuring they aligned with the campaign's objectives & standards.
Roles:
Creative Director, Producer
Skills:
Creative Direction, Project Management, Video Editing, Scriptwriting
Process
As the lead on this project, I coordinated and worked with two contractors that wrote the script outline, developed the storyboard, and did the post-production. I was in charge of all reviews, edits, and approvals for the assets and worked closely with the teams to make sure the final video looked exactly how CableLabs’ wanted it to.
The pre-production of this campaign also involved a lot of research and interviews with the technology teams. I led these interviews and wrote the brief for the project.
